User research can be a powerful tool for understanding your digital products—but only if done right. This guide reveals the hidden traps that keep organizations from truly understanding their users, from performative "UX theater" to data-driven decision-making that misses the human element.

Think user research is out of your budget? Think again. Learn how to leverage existing tools and resources to gather valuable user insights without breaking the bank. From free survey tools to smart recruitment strategies, this guide shows you how to conduct meaningful research that drives real improvements in your digital presence.