A Powerful Design to Match a Powerful Tool

A full audit was undertaken on the current command center experience. It lacked visual delight, no clear direction of where to start, was hard to read and scan, an overwhelming navigation, and had a poor user experience.

We looked at the current landscape of direct competitors while also looking at comparable products that had an exciting dashboard, pleasing design, and a good user experience.

We interviewed nine Groupby stakeholders, including many sales reps who have close contact with their users and understand their concerns and frustrations. We also interviewed four existing users of Command Center and had them walk us through how they currently use the tool.

We created multiple user journeys to under stand flows, pain points and frustrations within the current experience.

A new information architecture was created, prioritizing the users' top objectives while simplifying navigation options. We created tree jack tests to understand the terminology that worked best with our users.

It was imperative for Command Center’s look and feel to work in unison with the copy and content. We established a new tone and voice and created a 20-page content guideline document.

We created wireframes that laid the foundations of a comprehensive redesign of the tool, with new layouts, new form elements, new in-context learning and various permutations of components.

From the start, we wanted to make it clear that this is an exciting and powerful tool for new and existing users. We combine elements of visual delight with our new tone & voice.

Considering the complexity of the tool, we created a training environment to encourage new users to safely play around within the tool without fear of altering a live environment.

We created a robust and semi-customizable dashboard providing high-level metrics and data with CTAs to envourage users to act on the insights provided. The right of the dashboard contained all the user's top tasks and created items. Ultimately we wanted to make it feel like their space, aided by the conversational tone of the dashboard intro message.

Not all content is created equal. Some content, information, and features were required within the tool but not considered crucial to the primary experience. To keep the main design clean and uncluttered, we created an information slider to provide secondary content to the user when needed.

It was clear from interviews that most users did not leverage the majority of powerful tools with Comand Center, mainly due to a lack of understanding. We created simple and intuitive empty state screens that would inform and guide the user to what that action was and the value it could provide. These performed exceptionally well in user testing.

When introduced to an application or system, users prefer to start using it immediately, undeterred by its level of complexity. to cater to this we created in-context learning cues to help with the task at hand.

Users often complained about difficulties searching for items within the existing Command Center. To address this pain point, we created intuitive tabs, filters, toggles, and sort functionalities to make finding things seamless. We also redesigned the tables using familiar design Patterns & best practices so users could quickly scan and consume the information.