Hi, I’m Derek, a Senior UX Strategist, I create user-focused digital experiences that make a real impact.

Proud to Have Worked With

Featured Work

ASCD.org

ASCD.org
Blue Cross NC - Plan Finder

Blue Cross NC - Plan Finder
GroupBy - Command Center

GroupBy - Command Center
PEN America

PEN America
Extraco Banks

Extraco Banks

Latest UX Insights

Featured
UX Research: Avoiding Common Pitfalls and Breaking Through UX Theater
UX Research: Avoiding Common Pitfalls and Breaking Through UX Theater

User research can be a powerful tool for understanding your digital products—but only if done right. This guide reveals the hidden traps that keep organizations from truly understanding their users, from performative "UX theater" to data-driven decision-making that misses the human element.

Read More →
User Testing on a Budget: A Practical Guide for Organizations
User Testing on a Budget: A Practical Guide for Organizations

Think user research is out of your budget? Think again. Learn how to leverage existing tools and resources to gather valuable user insights without breaking the bank. From free survey tools to smart recruitment strategies, this guide shows you how to conduct meaningful research that drives real improvements in your digital presence.

Read More →
Beyond the Numbers: My Journey from Data-Driven to Data-Informed UX
Beyond the Numbers: My Journey from Data-Driven to Data-Informed UX

In the rapidly evolving world of digital product design, there's a critical distinction that can make or break your approach: data-driven versus data-informed strategy.

Read More →

Get in Touch.

I'd love to hear from you! Whether you have a project in mind, a question, or just want to chat about how I can help, feel free to reach out. Let's create something great together!.